INTRODUCTION
CompanyIntroduction
- Beijing Jinghui shichao Culture and Technology Co., td. was established in 2021 and is headquartered in Being, china.It is a leading technology and trendy cultural toy company in China. The company focuses on five core areas: global artistexploration, lP incubation and operation, consumer outreach, trendy toy culture promotion, innovative businessincubation and investment, Relying on its own toy manufacturing factory, it has successfully built a comprehensiveoperation platform covering the entire trendy toy industry chain.
- As the core plush toy brand under Beiing Jinghui shichao Culture and Technology Company, PLUSHOCK ToY has alwaysadhered to the brand core of"using the softness of dolls to resist the edges of the world". since its establishment, the brandfirmly believes in the power of softness. With delicate materials, healing design, and rigorous craftsmanship, it createsevery plush toy that conveys warmth, and builds a "soft shelter" for users of different ages to resist the sharpness of life
- With precise insights into user needs and a commitment to product quality, PlUSHOCK Toy has formed a rich productmatrix and now has tens of thousands of SKUs covering various styles and scenarios, it can not only meet the warm needs of daily companionship, but also provide personalized collection choices, making"softness" an accessible norm in life.
- The company has launched a global layout since 2021, and currently has business operations in 23 overseas countries andregions including South Korea, Japan, and Singapore, as well as sales in countries such as the United States, the UnitedKingdom, Canada, and New Zealand, In terms of channel construction, in addition to continuously expanding offlinebusiness, PLUsHocKToY is actively laving out online channels and is about to build a complete online channel network of"internationalindependent stations+three cross-border e-commerce platforms"
- Nowadays, relying on the full industry chain advantages of Beijing Jinghui shichao Culture and Technology company,PLUS HOCKTOY has formed a brand competitiveness centered on designers, retail channels, and the industry chain,launching numerous trendy products loved by fans and gathering a strong and high-quality fan base.
OUR TEAM
Team Introduction
PLUSHOCK TOY has over 400 employees, headquartered in Beijing, China, with factories located in Shenzhen, Guangdong. Its business includes product research and development of plush toys, self operated IP authorization, self owned factory production, APP development, and hosting of large-scale trendy toy exhibitions. At present, it has been selling goods in Chinese Mainland, the United States, the United Kingdom, Japan, South Korea, Australia, New Zealand, Taiwan, China, Hong Kong and other parts of the world, and has opened flash stores in some regions. The management team has rich experience in IP development and retail industry, with most of them graduating from renowned universities such as the Central Academy of Fine Arts, Tsinghua University, and Peking University.
- Workers from our own factory are cutting fabric
- Workers from our own factory are sewing and assembling dolls
COOPERATION
co-brand
